Innovative Porsche design, a high degree of customization, and easy handling are cited as key reasons for record-breaking sales at Newell Coach.
Newell is increasing production to accommodate this unprecedented demand for both its new and late-model used coaches.
“As of October 1, we’ve ramped up to an annual rate of 44 new Newells,” says company president, Karl Blade. “Our available new-coach inventory is currently zero, and our sold-order backlog extends well into next summer.”
Superior Performance: Blade credits the advanced, innovative nature of the Newell coach for the company’s record-breaking sales.
“We are unique in the $1 million-and-up sector of the luxury motorhome market,” Blade says. “We manufacture our own custom body and chassis instead of using a commercial passenger bus shell. As a result, we can offer motorhomes with 625 bhp for superior performance.”
Easy Handling: “Newell is also the only motorhome to feature a 12-speed automatic transmission manufactured in Germany by ZF,” Blade continues. “And we are the only North American motorcoach company to incorporate a steering tag axle that gives our 45-foot coach an industry-leading 37-foot turning radius. This makes the Newell exceptionally easy to handle.”
Porsche Design: Blade also credits the advanced exterior styling by Porsche Design for the coach’s success.
“Our customers appreciate the sleek, contemporary styling and quality of detail that are similar to a luxury automobile,” says Blade. “Porsche has provided a fresh, attractive European look that has been exceptionally well received.”
Made to Order: According to Blade, the current year’s success is a reflection of the steady but increasing demand for the Newell coach product.
“We continue to build a largely custom product on a made-to-order basis,” he says. “We are responding to this strong demand with a strategy of careful growth.”