Newell Coach Adds Leading Motorcoach Executive to its Sales and Marketing Staff

Oct. 4 2007 Press Release By Sibyl


Addition of sales and marketing executive, Jim Simms, adds strength to Newell’s continuing growth in the new and pre-owned luxury motorcoach market.


With over 20 years of experience, Simms is a leading sales and marketing executive in the luxury motorcoach industry. His focus with Newell is to continue its growth in the new and pre-owned bus-class market.

“We are very pleased that Jim has joined Newell,” says Newell Vice President and General Sales Manager, Sam Robinson. “He represents the high levels of professionalism and integrity that are so fundamental to Newell’s culture of customer service.”

“Newell continues to follow a successful strategy of conservative, healthy growth,” Robinson adds. “This year Newell is again setting new records for coach sales. Jim’s presence will help ensure that this trend continues.”

Simms is currently supporting Newell’s sales and marketing efforts at leading national motorhome shows and Newell displays at selected motorhome resorts throughout the country.

Simms and his wife Jeannie plan to reside in Northeast Oklahoma, near Newell’s facilities in Miami, Oklahoma.

For more information, email sales@newellcoach.com, or call us toll-free at: 1-888-363-9355.